Science Communication and Media Skills

Course content

This course will introduce the participants how to work strategically with research communication via traditional news media and social media. Based on research and theory, the course will also provide central tools and ways of working strategically with research communication – on how to get started and how to maintain a certain level of activity.


The purpose of this course is to provide participants with knowledge on research communication; on how researchers can successfully appear in the traditional media and on social media; and on how journalists work and think when working with researchers. The course will provide specific tools, which the participants can use in their everyday practice when working with journalists and social media.


The workshop format in this course entails that all input and tools are connected to the individual researcher’s own research project – and joint discussions give the opportunity for mutual inspiration. During the course, we will focus on strategic elements such as why research communication is important, what types of researcher that might be relevant for the individual, tactical/operational themes like messaging, social media and traditional media, interviews and how to prepare and participate in interviews, and how to formulate a communication plan. The course also contains an element on deciding what kind of exposure level within media/social media that the individual participant is comfortable with and which level they strive to achieve.


BRIDGE - Translational Excellence Programme

Learning outcome

Upon completing the course, participants should have:



  • Theoretical knowledge on research communication, strategic communication, journalism, and media research
  • Practical knowledge on how traditional and social media works and how they can be used for effective research communication
  • Knowledge on how to create goals for research communication and create strategies and plans
  • Knowledge on how to collaborate with journalists.



  • Be able to create relevant news stories for traditional media and work effectively with journalists
  • Be able to use social media in an effective manner when it comes to research communication
  • Be able to create goals, strategies and plans for research communication
  • Be able to link and discuss theoretical knowledge and previous research in relation to their own professional practice and their own research communication
  • Practical media training including feedback on content, body language and presentation.



  • Be able to create an effective strategy for their research communication ensuring that they reach their goals
  • Be able to engage strategically and effectively in research communication via both traditional and social media – and to collaborate efficiently with journalists and prepare and participate in interviews.

The course consists of both lectures, discussions, and hands-on activities in groups or individually. The workshop format means that all presentations, input, and tools are combined with the participants’ own research and practice.

We will have exercises and discussions providing opportunities for mutual inspiration. Also, we have a role-play: TV-interviews where participants are filmed and receive feedback. Participants also receive the film afterwards for further reflection back home.

The course will end with an evaluation where participants must reflect on course learning outcomes and give feedback for course development.

Course literature will be published on Absalon.

Participants must meet the admission criteria of the BRIDGE - Translational Excellence Programme.

Continuous feedback during the course of the semester
Type of assessment
Continuous assessment
Requirement to attend classes
Type of assessment details
Attendance and active participation which includes
• Active participation in individual video-training.
• Attendance, including providing feedback to fellow course participants.
Exam registration requirements

Participants are automatically registered for the Examination upon course registration.

All aids allowed
Marking scale
passed/not passed
Censorship form
No external censorship
Criteria for exam assessment

Active contribution and course participation according to the BRIDGE Guidelines and Practicalities.

Part time Master and Diploma courses

  • Category
  • Hours
  • Lectures
  • 4
  • Preparation
  • 2
  • Practical exercises
  • 4
  • Exercises
  • 6
  • Study Groups
  • 2
  • English
  • 18


Course number
Programme level
Part Time Master
See course dates and course programme in Absalon.
15 participants
Study Board for the Professionel Master´s Degree Programmes at The Faculty og Health and Medical Science
Contracting department
  • Department of Clinical Medicine
Contracting faculty
  • Faculty of Health and Medical Sciences
Course Coordinator
  • Trine Brøndt Nielsen   (15-76746b7067306430706b676e7567704275777066306d7730666d)

Course Director Anders Monrad Rendtorff (

Saved on the 23-04-2024

Are you BA- or KA-student?

Are you bachelor- or kandidat-student, then find the course in the course catalog for students:

Courseinformation of students