FM, Digital Strategic Communication Elective

The module is targeted at students who want to acquire knowledge, skills and competencies in strategic communication. These competencies are central to communication staff in different types of organizations such as an NGO, a private company, a member organization, a political party or a public sector organization. The module consists of an introduction to theories of strategic and practical communication and organizational analysis and will result in the preparation of communication campaigns and other limited communication efforts with strategic purposes. Among topics covered: crisis communication, organizational communication, communication and change, stakeholders, content strategies, social media, online communication, media and media choice, cross-media, transmedia, storytelling and strategic writing, visual communication, branding, etc. Throughout the course, the students work with self-selected cases and concrete analyzes of communication efforts and campaigns.