Science Communication and Media Skills

This course will introduce the participants to how to work strategically with research communication via traditional news media and social media. Based on research and theory, the course will also provide central tools and ways of working strategically with research communication – on how to get started and how to maintain a certain level of activity.

The purpose of this course is to provide participants with knowledge on research communication; on how researchers can successfully appear in the traditional media and on social media; and on how journalists work and think when working with researchers. This course will provide specific tools, which the participants can use in their everyday practice when working with journalists and social media.

The workshop format in this course entails that all input and tools are connected to the individual researcher’s own research project – and joint discussions give the opportunity for mutual inspiration. During the course, we will focus on both written texts to journalists, communication plans, social media and traditional media, interviews and how to prepare and participate in interviews.

The course leaders are experts in strategic research communication and are highly experienced in using news media and social media to communicate about research. The course will also contain guest lectures where experienced researchers and journalists will describe and discuss their own experiences when it comes to research communication and the relationship between researchers, journalists and the media.