FM, Digital Strategic Communication Elective
The module is targeted at students who want to acquire knowledge, skills and competencies in strategic communication. These competencies are central to communication staff in different types of organizations such as an NGO, a private company, a member organization, a political party or a public sector organization. The module consists of an introduction to theories of strategic and practical communication and organizational analysis and will result in the preparation of communication campaigns and other limited communication efforts with strategic purposes. Among topics covered: crisis communication, organizational communication, communication and change, stakeholders, content strategies, social media, online communication, media and media choice, cross-media, transmedia, storytelling and strategic writing, visual communication, branding, etc. Throughout the course, the students work with self-selected cases and concrete analyzes of communication efforts and campaigns.
Elective in Filn and Media Studies, 2019
At the examination, the student is able to demonstrate:
Knowledge and understanding of:
design of communication campaigns
design communication campaigns and other strategic communication activities
design and convey digital strategic communication strategies
describe and analyse organisational strategies, and the internal and external factors that affect them.
use and evaluate forms of analysis, methods, and theories suitable for communication strategies
devise relevant communication initiatives to address a specific pro-lem identified in the strategic analysis
prepare and deliver a convincing oral presentation
plan an appropriate method for evaluating and following up on initiatives.
Class teaching with discussion, presentations and group work.
Gueststudents from outside UCPH and UCPHstudents from outside the Humanities:
Read more http://hum.ku.dk/uddannelser/tilvalg/merit/
Read about course registration here: https://humanities.ku.dk/education/wel come/exchange/
- 15 ECTS
- Type of assessment
- Type of assessment details
- Oral exam, optional subject, with materials.
- Marking scale
- 7-point grading scale
- Censorship form
- No external censorship
Criteria for exam assessment
- Class Instruction
- Course number
- 15 ECTS
- Programme level
Skema lægges udenfor blokstruktur
- Study Board of Communication
- Department of Communication
- Faculty of Humanities
- Charlie Breindahl (5-797a8574795179867e3f7c863f757c)
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Courseinformation of students