Science Communication and Media Skills
This course will introduce the participants to how to work strategically with research communication via traditional news media and social media. Based on research and theory, the course will also provide central tools and ways of working strategically with research communication – on how to get started and how to maintain a certain level of activity.
The purpose of this course is to provide participants with knowledge on research communication; on how researchers can successfully appear in the traditional media and on social media; and on how journalists work and think when working with researchers. This course will provide specific tools, which the participants can use in their everyday practice when working with journalists and social media.
The workshop format in this course entails that all input and tools are connected to the individual researcher’s own research project – and joint discussions give the opportunity for mutual inspiration. During the course, we will focus on both strategic elements as why research communication is important and what types of researcher that might be relevant for the individual and tactical/operational themes like messaging, social media and traditional media, interviews and how to prepare and participate in interviews, and finale communication plan.
The course director is an expert in strategic research communication and are highly experienced in using news media and social media to communicate about research. The course will also contain guest lecturers where experienced researchers and journalists will describe and discuss their own experiences when it comes to research communication and the relationship between researchers, journalists, and the media.
BRIDGE - Translational Excellence Programme
Upon completing the course, participants should be able to:
- Theoretical knowledge on research communication, strategic communication, journalism and media research
- Practical knowledge on how traditional and social media works and how they can be used for effective research communication
- Knowledge on how to create goals for research communication and create strategies and plans
- Knowledge on how to collaborate with journalists
- Be able to create relevant news stories for traditional media and work effectively with journalists
- Be able to use social media in an effective manner when it comes to research communication
- Be able to create goals, strategies and plans for research communication
- Be able to link and discuss theoretical knowledge and previous research in relation to their own professional practice and their own research communication
- Be able to create an effective strategy for their research communication ensuring that they reach their goals
- Be able to engage strategically and effectively in research communication via both traditional and social media – and to collaborate efficiently with journalists and prepare and participate in interviews
The course consists of both lectures, discussions and hands-on
activities in groups or individually. This workshop format means
that all presentations, input and tools are combined with the
participants’ own research and practice. Furthermore, we will have
exercises and discussions providing opportunities for mutual
The course director is an experts in strategic research communication and are highly experienced in using news media and social media to communicate about research. The course will also contain guest lecturers where an experienced researcher and a journalist will describe and discuss their own experiences when it comes to research communication and the relationship between researchers, journalists and the media.
Also, we have a role-play: TV-interviews where participants are filmed and receive feedback.
Course literature is published on Absalon.
Participants must meet the admission criteria in BRIDGE - Translational Excellence Programme.
The BRIDGE – Translational Excellence Programme offers a few select graduated PhDs a two-year postdoctoral fellowship in translational medicine. The courses are only available to the fellows enrolled in the programme. Fellows are automatically enrolled in the courses upon appointment in the programme.
For further information: https://bridge.ku.dk/about/
- 0 ECTS
- Type of assessment
Continuous assessmentCourse participation
- Type of assessment details
- Attendance and active participation.
• Preparation of 3 min pitch of own research prior to course
• Attendance, including providing feedback to fellow course participant
• Active participation in individual video-training
- All aids allowed
- Marking scale
- passed/not passed
- Censorship form
- No external censorship
Criteria for exam assessment
Active contribution and course participation according to the BRIDGE Guidelines.
Part time Master and Diploma courses
- Practical exercises
- Study Groups
- Course number
- 0 ECTS
- Programme level
- Part Time Master
See course dates and course programme in Absalon
- 15 participants
- Study Board for the Professionel Master´s Degree Programmes at The Faculty og Health and Medical Science
- Department of Nordic Research
- Faculty of Humanities
- Trine Louise Brøndt Nielsen
BRIDGE Course Coordinator
Course director Anders Monrad Rendtorff, firstname.lastname@example.org
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