FM, Digital Strategic Communication Elective

Course content

The module is targeted at students who want to acquire knowledge, skills and competencies in strategic communication. These competencies are central to communication staff in different types of organizations such as an NGO, a private company, a member organization, a political party or a public sector organization. The module consists of an introduction to theories of strategic and practical communication and organizational analysis and will result in the preparation of communication campaigns and other limited communication efforts with strategic purposes. Among topics covered: crisis communication, organizational communication, communication and change, stakeholders, content strategies, social media, online communication, media and media choice, cross-media, transmedia, storytelling and strategic writing, visual communication, branding, etc. Throughout the course, the students work with self-selected cases and concrete analyzes of communication efforts and campaigns.

 

Education

Elective in Filn and Media Studies, 2019

Learning outcome

At the examination, the student is able to demonstrate:

Knowledge and understanding of:

 strategic planning

 organisational analysis

 design of communication campaigns

 cross-media communications.

Skills to:

design communication campaigns and other strategic communication activities

design and convey digital strategic communication strategies

describe and analyse organisational strategies, and the internal and external factors that affect them.

Competencies to:

use and evaluate forms of analysis, methods, and theories suitable for communication strategies

devise relevant communication initiatives to address a specific pro-lem identified in the strategic analysis

prepare and deliver a convincing oral presentation

plan an appropriate method for evaluating and following up on initiatives.

 

Class teaching with discussion, presentations and group work.

Oral
Individual
Collective
Continuous feedback during the course of the semester
Feedback by final exam (In addition to the grade)
Peer feedback (Students give each other feedback)
ECTS
15 ECTS
Type of assessment
Oral examination
Oral exam, optional subject, with materials.
Marking scale
7-point grading scale
Censorship form
No external censorship
Criteria for exam assessment
  • Category
  • Hours
  • Class Instruction
  • 84
  • Preparation
  • 325,5
  • English
  • 409,5