FM, Digital Strategic Communication Elective

Course content

This module is targeted at students who aim at employment as communications officer in an NGO, a private company or a public-sector organization. It consists of an introduction to organizational analysis, which forms the basis for the preparation of a communication plan. The plan may, for instance, take its point of departure in theory on social innovation, branding, co-creation, change communication, marketing or public relations/public affairs. During the entire process the students work with specific analyzes, which finally are summarised in a portfolio.


Elective in Filn and Media Studies, 2019

Learning outcome

At the examination, the student is able to demonstrate:

Knowledge and understanding of:

 strategic planning

 organisational analysis

 design of communication campaigns

 cross-media communications.

Skills to:

design communication campaigns and other strategic communication activities

design and convey digital strategic communication strategies

describe and analyse organisational strategies, and the internal and external factors that affect them.

Competencies to:

use and evaluate forms of analysis, methods, and theories suitable for communication strategies

devise relevant communication initiatives to address a specific pro-lem identified in the strategic analysis

prepare and deliver a convincing oral presentation

plan an appropriate method for evaluating and following up on initiatives.


Class teaching with discussion, presentations and group work.

Continuous feedback during the course of the semester
Feedback by final exam (In addition to the grade)
Peer feedback (Students give each other feedback)
Type of assessment
Oral examination
Oral exam, optional subject, with materials.
Marking scale
7-point grading scale
Censorship form
No external censorship
Criteria for exam assessment
  • Category
  • Hours
  • Class Instruction
  • 84
  • Preparation
  • 325,5
  • English
  • 409,5