FM, Digital Strategic Communication Elective
Course content
This module is targeted at students who aim at employment as communications professionals in a private company, an NGO, or a public-sector organization. The first half of the course is an introduction to organizational analysis, and the second half is an overview of the many different ways that communication takes place in organizations. During the entire semester the students work with specific models of analysis, which finally are combined in a communications plan.
Elective in Filn and Media Studies, 2019
At the examination, the student is able to demonstrate: Knowledge and understanding of: strategic planning organisational analysis design of communication campaigns cross-media communications. Skills to: design communication campaigns and other strategic communication activities design and convey digital strategic communication strategies describe and analyse organisational strategies, and the internal and external factors that affect them. Competencies to: use and evaluate forms of analysis, methods, and theories suitable for communication strategies devise relevant communication initiatives to address a specific pro-lem identified in the strategic analysis prepare and deliver a convincing oral presentation plan an appropriate method for evaluating and following up on initiatives. |
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Class teaching with discussion, presentations and group work.
Gueststudents from outside UCPH and UCPHstudents from outside the Humanities:
http://hum.ku.dk/uddannelser/tilvalg/merit/
- ECTS
- 15 ECTS
- Type of assessment
-
Oral examinationOral exam, optional subject, with materials.
- Marking scale
- 7-point grading scale
- Censorship form
- No external censorship
Criteria for exam assessment
- Category
- Hours
- Class Instruction
- 84
- Preparation
- 325,5
- English
- 409,5
Kursusinformation
- Language
- English
- Course number
- HFMB10072U
- ECTS
- 15 ECTS
- Programme level
- Bachelor
Bachelor choice
- Duration
-
1 semester
- Schedulegroup
-
Skema lægges udenfor blokstruktur
- Studyboard
- Study Board of Media, Cognition and Communication
Contracting department
- Department of Media, Cognition and Communication
Contracting faculty
- Faculty of Humanities
Course Coordinator
- Charlie Breindahl (5-6a6b76656a426a776f306d7730666d)
Teacher
Charlie Breindahl
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Courseinformation of students