Business Development and Innovation

Course content

Are you ready for a very different learning experience? – Join our course and become part of the management team in a corporate firm, lay out a competitive business strategy, and manage the firm for 10 year - find out if you are a successfully manager and whether you can beat the competitors.

In this course we use an on-line simulation game to learn the fundamentals of business management, development and innovation. You will get a good business understanding, including insight into strategy making, organization, business models, innovation management, marketing, and leadership among other topics. The course will bring you through the classic theories in business strategy and let you try them out in a realistic simulation game where you need to understand the complex relationships between your business environment, innovation management, production of goods, marketing and sales, and finance. In this way, you will understand how a company operates. The course introduces the strategic management process and its relation to innovation processes in the organization. You will learn about product and process innovation and how to manage an innovation process successfully. We will also address entrepreneurship and business start-up and you will learn which aspects to consider when developing a new business idea into a viable venture, either as a new firm or within an existing company. If you are ready for a dynamic combination of theory and practice – then this course is something for you.    

Education

MSc Programme in Agricultural Economics
MSc Programme in Forest and Nature Management
MSc Programme in Environmental Science

Learning outcome

The purpose of this course is to give participants an understanding of business operations, management and development processes. On completion of the course the participants will be able to: 

Knowledge: 

  • Identify and describe the most important components in a business organization
  • Understand and explain how a company’s different components such as innovation and development (R&D), production, marketing, sales, financial management interact with each other and the firms external environment
  • Describe the phases and intermediate outputs in a business strategy process 
  • Describe the project management of innovation projects 
  • Identify and describe the main elements of a business model and the corresponding business plan 

 

Skills: 

  • Apply mainstream management theories, methods and techniques to develop a business strategy in collaboration with a business management team 
  • Implement a business strategy through decision about product development, production, marketing, sales, financing, etc.   
  • Design, plan and implement relevant analyses for developing a business model for a new product, services or marketing based on an overall business strategy and a specific organizational context 
  • Oral present and explain a real-life business case/story using the theories presented in the course

 

Competences: 

  • Identify and reflect on the processes of change and development in an organization
  • Identify and reflect on the relationship between business strategy, innovation management and business models 
  • Develop and implement a strategic plan, evaluate process and progress, and communicate effectively plans and progress to the company's shareholders 
  • Discuss the management and leadership dimensions in strategic management and innovation processes
  • Reflect critically on ethical issues in relation to business management and leadership

The course is based on a ‘flipped classroom’ approach combined with an on-line simulation game. A typical week consist of a) participants' own preparation before class (reading, videos, etc.), b) group work, discussions and lectures in class, c) team work around the strategic management simulation game (StratSimManagement), d) student presentations of self-chosen contemporary management topics, e) guest lectures by practitioners from private and public organizations.

StratSimSimulation - The Strategic Management Simulation (access to the on-line platform will be provided by the coures responsible during the first week of the course)

Johnson, Wittington, Scholes, Angwin and Regnér (2017) Exploring Strategy: Text and Cases (11th ed.). Pearson, London. pp. 1-533.

Articles to be announced 

The course is designed to give students from a broad range of educations an introduction to business development and no prior economic or managerial knowledge is required.

Written
Oral
Individual
Collective
Continuous feedback during the course of the semester
Peer feedback (Students give each other feedback)
ECTS
7,5 ECTS
Type of assessment
Written assignment
Oral examination, 20 min
The exam consists of three elements (percentage of total grade in brackets): 1) an individual presentation in class (15%), 2) a written assignment consisting of a strategy evaluation report and an individual reflection paper (35%), and 3) an oral examination (50%). The oral examination is based on the general curriculum covered in the course. The participants must obtain ‘passed’ on two team-based assignments and one team presentation during the course to participate in the final oral exam
Aid

No aids for the oral exam.

Marking scale
7-point grading scale
Censorship form
External censorship
Criteria for exam assessment

Fullfilment of Learning Outcome is required to obtain the grade 12
 

The final grade consists of the following elements: Individual class presentation (15%), written assignment (two parts) (35%), and oral examination (50%)

Single subject courses (day)

  • Category
  • Hours
  • Lectures
  • 25
  • E-Learning
  • 10
  • Theory exercises
  • 20
  • Practical exercises
  • 75
  • Project work
  • 40
  • Preparation
  • 35
  • Exam
  • 1
  • English
  • 206