Business Development and Innovation

Course content

The course has a managerial perspective and integrates an overview of general strategic management, organisational theory, innovation project management and business model development and marketing. Participants will acquire skills for understanding and analysing the business strategy, innovation strategy and organisational setting. Participants will acquire skills necessary to design and manage an innovation process aimed at commercializing an invention through innovation and diffusion. The development of a business model is the main element of the commercialization process and students will acquire skills to analyze business model elements, including: a) the competitive position of the company; b) connected activities; c) competitive and macro-environment forces; d) critical industry values drivers; e) capabilities and resources in the organisation; f) market changes and sustainability issues; and g) production costs. Finally, participants will be capable of identifying central aspects of project implementation, including designing and organising activities, leadership and management of people, and information and knowledge sharing.

Education

MSc Programme in Agricultural Economics
MSc Programme in Forest and Nature Management

Learning outcome

 

The purpose of the course is to provide participants an understanding of business development processes. Being able to identify new business opportunities, manage, contribute to and support innovation processes, and continuously develop new and adjust existing business models is a key competence for managers as well as for many professionals in today’s complex business environment. The course introduces the strategic management process and its relation to innovation processes in the organisation. The course focuses on business development in enterprises and organisations, including agribusiness and other natural resource-based enterprises and organisations. The course aims to provide the students with the competencies needed to lead and manage an innovation project in private firms, public organisations and NGOs. This includes designing the innovation process and leading multidisciplinary team work necessary for developing a business model.

On completion of the course the student will be able to:

Knowledge:
• Identify and describe the phases and intermediate outputs in a business strategy development processes
• Identify and describe the main elements and concepts in project management of innovation projects
• Identify and describe the main elements of a business model and the corresponding business plan
• Identify and reflect on the relationship between business strategy, innovation management and the business model
• Identify and reflect on the social dynamics of innovation practices in multidisciplinary teams

Skills:
• Apply and integrate methods and techniques from strategic management, entrepreneurship, innovation, marketing and organisational behaviour theory to describe, analyse and explain an innovation process and a business model
• Design, plan and communicate an innovation project in a private firm, a public organisation or an NGO
• Design, plan and implement relevant analyses for developing a business model for a new product, services or marketing based on an overall business strategy and a specific organisational context

Competences:
• Apply the theoretical foundation of the course to design a company type specific innovation process in a private firm, a public organisation or an NGO
• Develop a business plan in collaboration with external partners, subject experts, for example in R&D, finance, production, marketing and sales departments
• Discuss the leadership and management dimension of innovation project implementation
• Reflect critically on ethical issues in relation to innovation and business development

 

The course aims at presenting participants to an overview of strategic management and business model issues and provides opportunities for reflecting on how project management theory can be applied in innovation processes. The course will be based on a mix of class lectures, guest lectures, workshops, and case study and article discussions. During the course, the students will, in groups do case analysis of companies' business development and innovation problems. The course is designed to give students from a broad range of educations a basic introduction to business development and no prior economic or managerial knowledge is required.

The course is designed to give students from a broad range of educations an introduction to business development and no prior economic or managerial knowledge is required.

ECTS
7,5 ECTS
Type of assessment
Written assignment
Oral examination, 20 min
The exam consist of two parts: 1) a case study report and 2) an oral examination. The oral examination is based on the individual case study report and the general curriculum used in the course. The oral examination and the case study report are each weighted 50%. Students must pass both part-examinations individually to pass the overall exam.
Aid
Without aids
Marking scale
7-point grading scale
Censorship form
External censorship
Criteria for exam assessment

Fullfilment of Learning Outcome is required to obtain the grade 12
 

Single subject courses (day)

  • Category
  • Hours
  • Lectures
  • 30
  • E-Learning
  • 10
  • Theory exercises
  • 40
  • Practical exercises
  • 40
  • Project work
  • 65
  • Preparation
  • 20
  • Exam
  • 1
  • English
  • 206